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- <text id=89TT3236>
- <title>
- Dec. 11, 1989: A Golden Boy's Woe
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Dec. 11, 1989 Building A New World
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 76
- A Golden Boy's Woe: "I'm Virtually a Slave"
- </hdr><body>
- <p> When he burst upon the takeover scene in the early 1980s,
- Asher Edelman seemed to have a magic touch. Bright, brash and
- hyperconfident, he reaped more than $40 million in instant
- profits for himself and his investors by raiding and liquidating
- two dreary companies: Management Assistance, a computer maker,
- and Canal-Randolph, a real estate firm. Suddenly superrich, the
- Bard College graduate, reared on Long Island, N.Y., bought
- fashionable residences from Sun Valley to Switzerland, a 100-ft.
- yacht, a personal jet and a modern-art collection today rumored
- to be worth $100 million.
- </p>
- <p> The battle cry of all raiders is to "maximize shareholder
- value," but few of them blew the trumpets like Edelman. In 1987
- he taught a business course at Columbia University that he
- aptly dubbed "The Art of War." Edelman offered $100,000 to any
- student who could find a mismanaged company for the professor
- to chew up. Columbia nixed the offer, but Edelman's image as a
- buccaneer flourished. That same year he served as a role model
- for the fiendishly greedy Gordon Gekko in Wall Street. "I
- hunched in my seat as I watched that movie," says Edelman. "I've
- never committed any crimes."
- </p>
- <p> Even so, Edelman, 50, has plenty of reasons to hunch. Since
- 1986 he has launched hostile raids on ten large corporations
- and nine of the bids have failed, though Edelman has collected
- some greenmail for quitting the attacks. He managed to capture
- one of his prey, the Ponderosa restaurant chain, but resold it
- without a profit.
- </p>
- <p> When Edelman has tried to operate companies rather than
- simply auction off their parts, the results have been just as
- dismal. Example: Datapoint, a San Antonio-based minicomputer
- maker. Since Edelman took it over in 1985, the company has gone
- through three presidents and $135 million in losses. Yet he has
- reaped millions of dollars in personal fees by aggressively
- playing the stock market with Datapoint's cash. Another
- Edelman-controlled firm, Intelogic Trace, a computer-servicing
- business that was spun off from Datapoint in 1985, has seen its
- annual profits plummet from $20 million in that year to $179,000
- in fiscal 1989.
- </p>
- <p> Edelman got a taste of his own tactics last September, when
- Manhattan lawyer Martin Ackerman launched a proxy war for
- Datapoint. Edelman responded by entrenching himself more
- deeply. In a two-day blitz of stock buying, Edelman boosted his
- stake from 10% to 40%, largely by purchasing stock with cash
- from Intelogic Trace. Edelman won, but pride had its price:
- Datapoint shares have fallen an additional 25% in value.
- </p>
- <p> Because Edelman feels that U.S. attitudes toward raiders
- have become too hostile, he now prefers to stalk European game.
- Yet his magic touch is fading. In June, Edelman made a failed
- bid for Storehouse PLC, a British retailing giant. Since then
- Storehouse's profits and stock price have plunged, wiping out
- some 35% of the value of Edelman's stake.
- </p>
- <p> What could Edelman teach students about his current woes?
- For one thing, stock-market investors and Edelman's corporate
- prey have become more sophisticated during the 1980s. Just as
- important, it is far easier to liquidate a company than to
- operate it. Seeking relief, Edelman said last week that he may
- finally sell at least two of his collapsing companies, including
- Datapoint. He told TIME that in future takeovers he will let
- someone else occupy the executive suite. "It looks like I have
- this wonderful life," he says painfully. "But I'm virtually a
- slave to these companies."
- </p>
-
- </body></article>
- </text>
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